权威商业杂志《Strategy+Business》近日授予《亚洲品牌战略》一书为“2006年最佳商业书籍”。这本书在全球超过60个市场成为畅销书。
《亚洲品牌战略》一书主要论证了亚洲的董事会、CEO和资深管理人员们如何能够通过强大的品牌战略展现其出众的领导力，并且提高公司股东收益。这是一本值得向每个对亚洲市场感兴趣的读者推荐的商业书籍，书中大篇幅的通过案例说明亚洲公司是如何逐步形成自己“赢”的规则的。
杜克大学商学院教授Kevin Lane Keller说，《亚洲品牌战略》一书对亚洲品牌有着极好的洞察，它帮助进入亚洲，这块营销最热的地区之一提供了无价的灵感和指导， 《亚洲品牌战略》的作者是国际商业战略专家Martin Roll，是迈迪国际战略合作伙伴之一。
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Best Business Books 2006: Asian Brand Strategy The leading business magazine Strategy+Business has awarded Asian Brand Strategy “Best Business Books 2006”. Asian Brand Strategy is written by business strategist Martin Roll, and has become a best-seller in more than 60 markets across the world. Strategy+Business is published by leading management consultancy Booz Allen Hamilton. Asian Brand Strategy demonstrates how Asian boardrooms, CEOs and senior management can create superior leadership and enhance shareholder value for Asian companies through strong brand strategies. It is a must-read for anyone business leader interested in Asia and illustrates how Asia is shaping a winning formula. Said Kevin Lane Keller, Professor of Marketing, Tuck School of Business: "Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing."